Primary prevention principles

Aroha ki te tangata

Respect for people

Sexual violence is a sensitive topic. Show respect to all people at all times.

Ethics in primary prevention

He kanohi kitea

The known face

People respond more positively to people they know and trust. You may want to establish relationships with key people (eg kaumātua) early in planning your activity or evaluation.

Titiro, whakarongo... kōrero

Look, listen... speak

People in the community have valuable knowledge and expertise — be willing to observe and listen carefully to what others have to say.

Manaaki ki te tangata

Look after the people

Show respect, be generous, and take care of the people you're working with. You may want to bring kai to meetings or offer koha to people participating in evaluation activities like interviews.

Kia tupato

Be careful

It's important to respect tikanga and cultural practices. If you're unsure of the etiquette for a specific audience, ask an appropriate kaumātua or cultural advisor.

What works for:

Māori audiences
Pasifika audiences
Rainbow community
People with disabilities

Kaua e takahia te mana o te tangata

Don’t trample on people’s mana

Te Āo Māori (Māori world views) hold that all people are imbued with mana, and that sexual violence directly impacts on the mana of both the individuals affected and their whānau. Your actions should promote the inherent status and authority of individuals, whānau, iwi, and community.


Fiona Cram 2001, ‘Rangahau Māori: Tona Tika, Tona Pono: The Validity and Integrity of Māori Research’ in Research Ethics in Aotearoa New Zealand: Concepts, Practice, critique. M. Tolich, ed. Pp: 35-52. Auckland, N.Z.: Longman